wmt

I've been in love with natural foods grocers since I was a little girl, when Fred Meyer opened a little mini-store dedicated to raw peanut butter, tofu, wheat germ and a dozen different kinds of bulk grains. The store had candy bars made out of honey and I loved it. Since then, my understanding for and appreciation of the natural grocer has grown up with the industry; from the cute little small-town co-op where I shopped in college, to the Fresh Fields (acquired, and already assimilated by, Whole Foods Market, Inc. (NASDAQ:WFMI)) I fell in love with in Philadelphia during business school, to the discovery of the Portland, Oregon New Seasons chain when I moved "back home" in 2001. I noshed at every quick-service franchise that jumped on the healthy foods wagon, from spirulina-spiked smoothies to bagels loaded with sprouts and hummus.

Natural and organic grocers always seemed like the nice (if a bit militant) guys, interested in supporting the local farmer, providing non-toxic food and diapers for our babies, striving to make sure our bodies were healthy and our baths were perfumed with chamomile and lavendar. And then 2005 happened.

Suddenly Wal-Mart Stores, Inc (NYSE:WMT) was in the organic grocery game. Safeway Inc. (NYSE:SWY) started its own line of "O" organic foods. Johnson & Johnson (NYSE:JNJ) created a line of herbal-infused babycare products and Kellogg Company (NYSE:K) launched organic Rice Krispies and Corn Flakes. Big business had figured it out and suddenly it wasn't smelling much like chamomile and patchouli. No. It smelled more like war.

With the news yesterday that Whole Foods was set to acquire Wild Oats Markets (NYSE:OATS), the war seems ever more bitter.