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Ford Motor Co. (NYSE: F) will refit an existing truck plant in Michigan to manufacture smaller cars. Cost: $75 million. This comes on the heels of one of the worst years ever for large American automakers, which still can't cope with rapidly changing consumer desires for fuel-efficient transportation instead of gas guzzling SUVs and large trucks.

As Georges indicated recently, Ford will need massive plant retooling to get its bottom line back in shape as it produces the product mix consumers are looking for. This is a good step for Ford, even though it will be costly. The $75 million price is minor considering the cost of doing nothing.

Ford says the production of newer, fuel-efficient cars at the Michigan plant will begin in a few months, with completion sometime in 2010. It's also moving 1,000 of the employees from that plant to another one in Wayne, Michigan to increase production of the 4-cylinder Ford Focus sedan. Since Ford spent $300 million just three years ago to build the plant to be flexible, this should speed the conversion, according to the automaker.

It's just too bad that Ford can't unveil more small car production in November instead of just starting to convert a plant for a few years down the road.

Google, Inc. (NASDAQ: GOOG) unveiled its Ad Manager advertising management platform this week after a beta release in June. This platform allows website operators to manage advertising inventory, tracking and ROI. And the price is right -- there is none -- which fits into Google's history of giving away some key products for free.

Google's Ad Manager public release is significant because it will allow almost anyone to set up and use both direct and network-based advertising to help eliminate costs and pump up revenue -- even if the ads aren't from Google's massively popular AdSense or AdWords program.

However, Google is making it super easy for website publishers to integrate its AdSense platform directly into its Ad Manager product. This was pretty obvious from day one as Google continues to recruit more ad customers into its universe to grow its own ad revenue. Ad revenue, still, is the biggest single component of Google's income.

"Home prices are becoming affordable again, so the decline in prices is likely more than half over," say Dr. Marvin Appel and Gerald Appel of Systems & Forecasts.

Meanwhile, the technical experts believe that long-term investors can now look to get back into the real estate investment market and recommend two ETFs that are based on rental REITs.

"Many analysts do not expect the financial markets to improve significantly until home prices stop falling. The pace of existing home sales remains low, and available inventory relatively high, both indicating that buyers are not yet able to step into the market at current prices.

"However, that could change within a year. Home prices are becoming affordable again, so the decline in prices is likely more than half over.

"The median home price is now more affordable to the median household than at any time since the start of 2004. My analysis suggests that housing prices will have to fall a bit more, but the housing market is not far from being reasonably valued for the first time in five years.

Will the Volt provide the jolt that turns General Motors' (NYSE: GM) around?

In the interpretation of one critic, Chevrolet's Volt plug-in hybrid may end up being not so much a game-changer as an ice-breaker.

Stock Analyst C. Leonard Bauer, whose ownership of high-performance sports cars through the years has been exceeded only by, perhaps, Mario Andretti, says he doesn't expect the Volt, Chevrolet's extended-range electric vehicle, to overwhelm the public or generate rave reviews from critics, but those two conclusions still won't blot out Volt's positives.

"The key point, and one many have overlooked, is not the Volt, but the infrastructure behind the Volt," Bauer said. "The Volt as a model will most likely underwhelm, but the processes GM has put in place will pay dividends when advances occur." Bauer added that he does not own shares in or have a rating on any auto manufacturer.

Amped-up R & D

GM, Bauer says, has now committed a large amount of resources to electric and hybrid technologies, whereas previous commitments were modest. Moreover, "it would take an act of idiocy or $10 a barrel oil" for GM to dismantle its current research platform. Bauer expects neither, and as a result, he expects the 2nd, 3rd and 4th generations of Volt and its companions to achieve both battery power storage and power delivery advances not possible during GM's previous electric vehicle projects.

Best Buy, Inc. (NYSE: BBY) has lowered the price of a Sharp Blu-ray disc player this week to $349.99 from $399.99. Why is that so significant? It isn't. While most buyers in the U.S. sit and wait until Blu-ray player prices reach the $199.99 level, there is a looming problem even with that.

The problem is this: standard DVDs are good enough for most of us, and with upconverting players sitting in all retailers for $50 to $75, will another upgrade cycle to another format be foisted on the buying public? This one will be much harder than the transition from VHS tape to DVD a decade ago.

If Best Buy really wants to make the next-generation optical disc format truly a best seller, the pricing will have to come down by a mile. This really won't be the responsibility of the retailer, but the manufacturer. But Best Buy can do this: guarantee an X amount of sales if the price moves to a certain price point. It's the only retailer outside Wal-Mart Stores, Inc. (NYSE: WMT) that could possibly guarantee a certain amount of sales in order to get newer consumer electronics format into the mass population. So, will Best Buy take the lead and get Blu-ray into the mainstream?

Toshiba Corp. is rolling out its own upconverting standard DVD player specifically targeted to those buyers who don't yet want to invest in the expensive Blu-ray format. This is a good move, although there are tons of competing products already on the market. Although Sony Corp. (NYSE: SNE) won a major victory in the Blu-ray format, convincing customers to buy the expensive hardware and movie software is still a major challenge. Perhaps a major Blu-ray partnership between Best Buy and Sony should be on the way?

The United States is a nation whose electric power generation system and grid is becoming increasing inadequate, even as the nation grapples with another energy problem -- the $4 per gallon gasoline era.

Moreover, an economic slowdown and a relatively mild summer have to-date reduced the typical electric load electric power generation plants would face, but that respite will end when the U.S. economy starts to expand at a healthy rate again. And when it does, electric power demand will increase.

What's one model the United States could follow to generate more electricity while the same time reducing coal-based pollution and climate change? France.

That's right: France. Nuclear power is experiencing a mild comeback in the United States, with 34 new reactor applications on file at the U.S.'s Nuclear Regulatory Agency. In France, it never left. Further, had the United States followed the French model, the U.S. would be vastly more energy self-sufficient today.

France: liberty, fraternity, equality, fission

Nuclear power never went out of style in France, and for this reason France is decades ahead of the United States -- and much of the world, for that matter -- regarding energy self-sufficiency, The New York Times reported. An astounding 77% of France's electricity comes from its 58 nuclear power plants, and it is a net-exporter of electricity to Europe. The United States has 104 nuclear power plants, which account for only 19.4% of its generated electricity, according to U.S. Department of Energy data, The Times reported.

Dell Inc. (NASDAQ: DELL) has turned on the heat within the computer server market, taking first place in server growth in the latest quarter according to Gartner. Dell's server sales climbed 15% during the April-Jun quarter, outpacing an 11.5% gain at IBM Corp. (NYSE: IBM) and a 2.9% increase at Hewlett-Packard Corp. (NYSE: HPQ). How did Dell run so much farther ahead of HP and IBM last quarter?

Although an economic pinch in the U.S. is affecting about every industry, computer server shipments worldwide rose 12% during the latest quarter, reaching 2.34 million units and $13.8 billion in sales. Although IBM still held onto the top spot with 31.2% market share, HP saw a small drop to 27.6% from 28.4% market share while Dell upped its market share a single percentage point to 13%. HP still delivered more server units than Dell for the quarter, however.

Does this point to a long-term trend in Dell's server sales success? Hardly. But, the Texas company has concentrated hard in the last few quarters in consumer retail exposure and svelte laptop PC designs as well as server systems -- and both efforts are making an impact. Dell's road to gaining the foothold it once held is easily underway, but it will continue needing more overseas growth as the U.S. market withers until sometime in 2009.

With great fanfare, General Motors Co. (NYSE: GM) announced it was spending $500 million developing the Chevrolet Cruze, a so-called next generation compact car. Investors, who have seen the value of GM's stock slip 60 percent this year, could not have cared less. Shares of the company, which for now is the largest automaker, closed down for the day.

Granted one car is not going to revive General Motors' fortunes, but the Chevrolet Cruze clearly is a step in the right direction. For one thing, it's got a nice design though it certainly did not blow me away. The automaker clearly is trying to build on the popularity of the Chevrolet Cobalt whose sales are up 16 percent year to date. It aso underscores how General Motors is trying to be more efficient.

"The Chevrolet Cruze was designed and engineered by our global teams in Europe and Asia Pacific and will be manufactured in those regions in addition to the assembly plant here in Lordstown, Ohio," said Chief Executive Rick Wagoner in a press release. "Our goal for the Chevrolet Cruze is to lead in fuel economy in this very competitive car segment.

But it's also taking a gamble here.

As the Wall Street Journal points out, "The auto maker believes growing demand for nicer, well-equipped small cars coupled with a dramatic redesign for the Cruze will be enough to command sticker prices well beyond the $15,000 base price of a compact Chevrolet Cobalt."

For Wagoner to keep his job, he's going to have to sell lots of them along with the company's pick-ups and SUVs, which the company and consumers are less enthused about.

Nintendo Co., Ltd. (ADR) (OTC: NTDOY)'s Wii game console continuet to burn up the sales charts, selling hundreds of thousands every month. In fact, the lower-priced and graphically-inferior Wii has blown through almost every sales expectation since its release nearly two years ago. Last month, the Wii was responsible for 49% of all game consoles, and it's sold nearly 30 million since its November 2006 launch. Wow.

But, with success comes a large target on the back. Nintendo has been named in a patent lawsuit claiming the Japanese gaming company. Hillcrest Technologies says that Nintendo has violated various patents it holds dealing with the wireless, dimension-aware gaming controller that ships with every Wii console.

The "Wiimote," as it has been dubbed, uses gyroscopes, Bluetooth wireless technology, and is incredibly simplistic on the surface (there are a minimum of buttons, unlike the competition). But inside the Wiimote, the technology making it possible to swing it like a tennis racket is quite complex. Hillcrest's claim rests primarily on wireless technology it invented to allow the physical motion of a controller to select items on a viewing monitor. Hillcrest has already licensed its technology to several gaming companies, but the question remains: why did it take almost two years to bring the lawsuit against Nintendo? Something smells here.

In an exciting bit of news for early adopters north of the border, the new BlackBerry Bold smartphone from Research In Motion Limited (NASDAQ: RIMM) is slated to hit Canadian shelves this Thursday, August 21. Because RIMM has signed service pacts with various wireless carriers in different regions, the Bold is being rolled out gradually around the globe. The snappy new device has already launched in Germany, but U.S. carrier AT&T (NYSE: T) is so far keeping mum about its plans for the Bold's Stateside debut.

The latest addition to the CrackBerry family is aimed toward business users; as proof, even Rupert Murdoch is getting in on the act. The Wall Street Journal Digital Network announced today that it's launched a new mobile application to provide immediate access to headlines in the WSJ family of financial publications (including Barron's, MarketWatch, and All Things Digital). The application is available for free on most BlackBerry smartphones.

Naturally, the Bold has already garnered comparisons to Apple's (NASDAQ: AAPL) iPhone -- but there are a few notable differences. While Jobs & Co. are slowly trying to make headway into the corporate world, their core audience is still top-heavy with tech-gadget completists and trust-fund hipsters. Meanwhile, BlackBerry's already in business with business, and the new WSJ app is just an extra boost of its Street cred.

During my various commutes over the past week I have been hearing a new radio commercial about Intuitive Surgical Inc. (NASDAQ: ISRG). The City of Hope Hospital in Los Angeles is advertising their Di Vinci robotic surgical procedures to attract patients.

They use the catch phrase "The science of saving lives" while promoting less invasive surgical procedures, shorter hospital stays, and faster recovery. These are well-known themes among the medical profession and investors but it is the first time I have heard the story promoted for a competitive advantage among hospitals. I am sure it won't be the last.

Certainly this will raise the bar among other hospitals competing for similar business and simply to keep their Di Vinci operating rooms productive, cost effective, and profitable. It also means that any hospital without the equipment will soon be deemed second rate, if they are not already.

Perhaps we will soon be hearing competing hospitals bragging about having multiple Di Vinci's or more trained doctors or the highest number of procedures or new procedures. Where will it end? When it is common place and every hospital is using the system.

Have you heard any radio advertising from hospitals in your city? Fans of Elvis Costello can check out Radio, Radio" at Last fm. here.

ISRG closed last Friday at $299.17 and is trading down slightly this morning. It has been hovering around $300 for the past two weeks.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. DISCLOSURE: I currently own shares of ISRG and have no relationship whatsoever with "Last fm" ,but I was reminded of the song and it is way cool.

Best Buy, Inc. (NYSE: BBY), after announcing it was going to come on strong in the United Kingdom, is now setting its sights on Russia to further its international expansion plans. This according to scattered media reports about the largest consumer electronics retailer in the U.S.

Proof comes in the form of Best Buy's registration of the Future Shop trademark in Russia. The Future Shop trademark is the name for Best Buy's Canadian subsidiary. It filed the license for trademark a few years ago and has been granted the trademark recently. Would Best Buy really try to enter a country where recent political strife has caused growing international concern? Sure -- if profits are to be made.

With Best Buy on record saying that it wants to achieve $80 billion in annual sales within five years, much of that growth won't be sitting inside its U.S. stores, but from international sales. Of course, the retailer continues to open stores inside the U.S. and won't stop that type of expansion as long as it makes business sense. For the last 18 months, Best Buy has ramped up its dominance in retail electronics and has crushed former rival Circuit City stores, Inc. (NYSE: CC). It's showing no signs of slowing down anytime soon.

It has been almost two weeks since a Nomura analyst reported the dropped phone calls due to faulty chips were a significant problem for Apple (NASDAQ: AAPL) 3G iPhone customers.

The mainstream press has been slow in reporting the trouble, but the FT made it a major story today. According to the paper, "Over the past few weeks, customers have flocked to Apple's online support forums to complain about weak or fluctuating signals leading to dropped calls and long download times."

Since the FT prides itself on being early to market with important news, what happened?

The media, in general, seems reluctant to take on Apple's image as an almost flawless designer, manufacturer, and marketer of PCs and consumer electronics devices. The company's customers are vocal defenders of the Apple's blue chip reputation and are rabid about attacking media that try to undermine that.

Apple's obsessive need to present itself as "perfect" is beginning to backfire because of problems with its newest product, the 3G iPhone. It would be better to come clean about the troubles and offer a way to fix them

Douglas A. McIntyre is an editor at 247wallst.com.

Since returning in January 2007 to the company he founded in 1984, Michael Dell has set many things straight with Dell, Inc. (NASDAQ: DELL). It's widely known that some of the best stewards of public companies are the founders, and this is certainly the case with Dell himself. Entering retail in a large way, busting out plenty of new designs, and concentrating on laptop sales have given Dell an edge to use against PC market leader Hewlett-Packard Corporation (NYSE: HPQ), which wrestled the world's largest PC maker crown from Dell in 2006.

Dell is now saying that his company will see more sales growth in 2008 than the overall PC market as a whole. No, this isn't just due to being more in retail with colorful laptops in the U.S. market. Most of the demand that will allow Dell to outpace the industry growth rate will come from strong demand in emerging markets like India and China.

Dell recently said ''The emerging markets are a big part of our growth ... 'Dell will continue to grow faster than the rest of the industry, certainly for the remainder of this year.'' Those are pretty strong words, but it's not surprising. In many instances, companies are pinning their hopes on international sales growth to balance out tepid waters in the U.S. market. Even up until recent times, the red-hot U.S. market was comfortable.

But that's not so much now as gas prices and a bombing mortgage market has turned off the consumer flame. The auto industry is the most lucidly aware of having a balanced product mix globally, and PC makers are there as well. Dell beat HP's shipment growth 21% to 17% in the quarter ended in June, so it's hitting on more cylinders every quarter.

Back in the good 'ol days of say 2004, Gannett Co. (NYSE: GCI) was one of the few newspaper publishers Wall Street liked. Part of the reason was that many of the papers were in smaller cities such as Wilmington, Delaware, and Poughkeepsie, NY, where competition was not as great for advertisers. These days the publisher of USA Today is up the creek with the rest of the industry.

With its shares down more than 50% this year, it should come as no surprise that Gannett is joining the ranks of publishers that are laying off staff. According to a memo leaked to the unofficial Gannett blog, about 1,000 positions will be eliminated across Gannett's Community Publishing Division. Six hundred of those employees will lose their jobs, the memo says.

"Several GCI papers have already made recent job cuts, but at a higher rate: 5%," the blog says. "The division's dailies do not include USA Today, suggesting that any further reductions at Gannett's flagship could be on top of the 1,000 jobs eliminated."

Gannett investors -- who must be the few, the proud like The Marines -- must have been expecting the move. Shares of the publisher have soared 10% in the past month. About the only relief they are going to get is through a takeover by private equity companies. The publicly traded media companies have no interest in buying into an industry whose best days are behind it.