Although Black Friday is still about a month away, retail industry pundits are beginning to worry about the forecast possibility of a slow holiday shopping season. Such a scenario would cause jitters at national retailers like Target (NYSE: TGT) and Wal-Mart (NYSE: WMT). Will energy prices (like vehicle gas) and continued messes in home spending (and mortgage industry crises) make for a slow business season that's about to get under way?
That's the large question, and it's a doozy considering the damage homebuyers and lenders have faced this year that have called into question many homeowners' pocketbooks. If those folks curb spending to a large degree, the mess left in January will be noticeable to the market as well as business leaders across the nation. When consumers twitch their thumbs over holiday purchases (even small twitches), fortunes are made or lost in an instant. In other words, let's not let Black Friday turn into an above-average Friday.
Two of the larger retailers in the nation -- Target and Best Buy (NYSE: BBY) -- will be closely watched this holiday shopping season, just like the barometer-setting Wal-Mart. Consider this quote by George Rosenbaum, head of consumer research company Leo J. Shapiro and Associates: "I would say at this moment the outlook for Christmas does not look like it's going to be a better Christmas than last year, and it could be weaker."
Yikes -- does that spell doom for the November and December retail shopping season, or will consumers surprise many of us and spend away? If signs point to a week holiday shopping season, look for retailers to roll out the red carpet -- however that can be defined -- to get customer feet in those doors.
Last updated: February 09, 2010: 02:11 PM
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Reader Comments (Page 1 of 1)
10-30-2007 @ 3:49PM
Lineout said...
PR FLASH: Wal-Mart is off to a less than stellar start when it comes to their Black Friday approach.
It seems that at a time where PR strategies embrace things like online outreach to generate consumer "buzz" and evangelical product-adoption, to see a [backwards] company send out cease and desist letters to early B.F. ad posters seems kinda counter-productive for their social capital [which translates to real $$??] in the long run? Help me out here if you really think the early B.F. ads is that damaging? (I am guessing the answer to this Q is that they don't want their competitors to know??)
I think Wal-Mart keeps making these PR snafus (e.g., sketchy tax approach a la Ernst and Young... Chinese import issues) that result in depreciation of their image... far outweighing any long term gain?
Don't they realize they are shooting themselves in the foot... over and over again?
11-09-2007 @ 4:48PM
Ray said...
It would appear that most retailers, as well as many other publically-traded companies are doing more to please the investors than they are doing to make their customers and employees happy. Really, is there any company that can make their investors truly happy? Well, maybe the oil companies. They raise gas prices and investors are thrilled with record profits. Up the price of a toy a few cents can everyone ballistic.