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Wal-Mart boosts fortunes of HD Radio

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In-car entertainment is becoming as sophisticated as multi-channel surround sound in the media room these days. Well, to a point. Consumers now have standard old FM and AM radio, hundred-channel satellite radio, iPod and other 10,000-song portable libraries and now even HD Radio. HD Radio is basically the same old content (I think) that is on the standard analog FM band, but with digital clarity and enhanced features.

Do customers care about all this or are they interested in content over "crystal-clear quality"? Both XM Satellite Radio Holdings (NASDAQ: XMSR) and Sirius Satellite Radio (NASDAQ: SIRI) would argue that content is king, and 10+ million American satellite radio customers would back that statement up pretty nicely. What about terrestrial radio's comeback, as in HD Radio?

There are some industry watchers who say the death of terrestrial radio is imminent. Too much annoying advertising, deejays who have little to no function, boring and repetitive play lists and boring content in general are the standard gripes. But when HD Radio receiver units come to Wal-Mart Stores, Inc. (NYSE: WMT), will consumers pay for those radios to hear their "boring content" in perfect digital clarity? HD Radio, unlike satellite radio, is free to receive (no monthly costs), which is a boon to many listeners. Add to that the advertising spending the HD Radio partners are planning this year along with national station support (in a fight for survival, no doubt), and Wal-Mart becomes a powerful ally for the aging radio industry. Will consumers even notice though?

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Last updated: November 25, 2009: 03:52 PM

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